Building a Successful Business Using the Internet

The course "Building a Successful Business Using the Internet" covers an affordable e-commerce solution for all students, regardless of their age or prior Web knowledge and experience.

Building a Successful Business Using the Internet: This course uses theory and proven practices to guide and mentor students through all the steps of starting and operating an online business. By the end of the course, using the tools and materials included, students will have an operating Internet business and the means to nurture it into a robust, successful enterprise. Using smart online tools, but not requiring technical knowledge, the course takes students step-by-step through all the stages of developing an online business.

It is now being offered as a 14 week Fall 2007 MBA program elective at the Citadel School of Business Administration. The course will be offered to Citadel evening undergraduate students and Faculty starting in Spring 2008. Plans are being developed to make the course available throughout South Carolina as soon as practicable.

Online non-credit courses. Request admission for the next online course using the form link below. Please include your contact information.*

Individuals may take the self-paced online course by signing up for the silver plan at www.BestManagers.net (requires new one year subscription - cost $300 - for the supporting suite of web tools  - a $5000 value for  $300 -- more here . . .).

*We are planning to offer the course to the public through the state Technical College system as soon as qualified instructors are available. Successful course completion plus attendance at a two day train-the-trainer session, is required for teacher certification.

NOTE: no prior computer or other technical skills are required.

Have a Question? Just ask Sarah.
 

In 10 weekly three-hour sessions, aspiring entrepreneurs learn and do everything required to graduate with a new online business and how to improve an existing one.

That income-generating outcome is what makes this course so unique. Students create a Web site... and a high-potential business of their own.

"Building a Successful Business Using the Internet" delivers...

  • A proven step-by-step process,
  • Pedagogically sound documentation (text and video formats),
  • A comprehensive suite of integrated tools (no prerequisite tech skills),
  • Qualified online small business mentors/instructors who engage student learners,
  • A well-organized, clearly written syllabus, and
  • Scheduled feedback and evaluation reporting.

Create A Buzz In Your Community, Too!

Enthusiastic students and instructors are the best indicators of a successful learning experience. Watch this short 5-minute video clip that demonstrates why "Building a Successful Business Using the Internet" belongs in your curriculum...


 

Other key benefits include...

  • Appeals to a diverse age range (from youth entrepreneurs to seniors),
  • Attracts larger classes than the usual in Continuing Education courses,
  • Assists promotional efforts to fill registration quota,
  • Complements other curriculum offerings,
  • Follows budget parameters for instructor's salaries,
  • Stays up to date with Internet developments and the online home business industry,
  • Generates favorable media coverage,
  • Creates word-of-mouth marketing, which facilitates future student recruitment, and...
  • Underlines your commitment and reputation for offering quality courses.

How Does The Course Work?

Using current, reality-based theory, proven practices, and integrated tools, the course guides students by the hand through the process of creating a popular, income-generating business.

For their part, students need to bring to the course...

1) Motivation to create an online business based on a passion or special interest.

2) Ability to write simple text documents.

3) Access to a computer and Internet connection for homework assignments.

4) Availability of six hours per week (outside of class time) to dedicate to site and business-building efforts.

The core course's content is divided into 10 units, each with its own focus...

  • Understanding "PREselling" (vs. "selling") -- Content Traffic PREsell Monetize concept; success examples, entrepreneurship; accessing online resources
  • Brainstorming business ideas -- types of online businesses; entrepreneur/infopreneur; building on passion/hobby/experience
  • Doing precise online market research -- lateral and vertical brainstorming; analyzing supply and demand
  • Selecting an effective domain name -- unifying business concept; searching available names; registering a domain
  • Choosing an appropriate site Look & Feel -- using standard and custom templates; starting and upgrading
  • Developing original site content -- outlining like a book; using online resources; studying competition; writing effectively for site visitors
  • Creating Search-Engine-friendly pages -- analyzing page content; incorporating keywords; organizing content in tiers
  • Incorporating PREselling techniques -- using e-mail giveaways; offering downloadable e-books; offering free online courses
  • Promoting the business in multiple ways -- free Search Engine traffic (plus directories); blogging; advertising; e-zines; relationships; joint ventures
  • Implementing proven money-generating techniques -- incorporating content-based ads; being an affiliate for other merchants' products/services.

The course is not about "putting up a site." It's all about building a real business.

Here are three case studies from the first graduating class of September, 2006:

Case 1

This student is a math tutor by day. He admits that his computer skills were very limited. But friends of his had a business and an idea to sell trailer parts. After 10 months his site generates 50 - 100 visitors a day and he is growing www.discount-trailer-parts.com into a budding online business that is already tasting success.

"I have already sold some hard goods and looking to do some joint ventures with the Far East who have contacted me after finding me in the search engines."

Case 2

This mother of two had no idea what to build a site about. She did not know anything about golf and had only played miniature golf. After brainstorming different concepts www.junior-golf-guide.com was the site she decided to build her online business on.

Today she has over 50 visitors a day and continues to grow. Here are some of her accomplishments only 10 months from the end of the class.

"I had a Joint Venture proposition to sell a golf eBook and keep 60% commission. A retailer of junior golf website made contact with me to see how we can work together. I'm awaiting a written proposition and will see if it's interesting or not. The state of Georgia contacted me also to list their website on mine to promote junior golf in Georgia."

Case 3

10 months ago this student had no idea what to build a site on. After seeing a television show on dreams it sparked something in him. His site www.dream-your-life.com is the result. He has begun to monetize his site.

"I am ecstatic as I see the Alexa Traffic Ranking for my site rise from 6,159,641 on Feb 25, 07 to 834,717 as of April 1, 07. Today it is at 324,096."

Case 4

Students from from first Citadel School of Business MBA class

Building a Successful Business Using the Internet

Listing from left to right

Garry Jaffe  http://Your-Charleston.com 
Anna Burkhart 
http://learn-to-crab.com
Leigh Cooper 
http://UltimateDesignGuide.com
John O'Leary 
http://your-great-busiess-plan.com
Brian Pippen 
http://my-muscle-car.com
Tom Hashem 
http://online-videogame-reviews.com
Richard Dowell - Instructor 
http://best-fitness-program.com
Chip Forte 
http://grateful-deadheads.com
Tim Covell 
http://ultimate-tailgating-guide.com
Rick Thornley 
http://myrtle-beach-golf-and-more.com
 

The following video captures how those students feel after they continue to grow their businesses following the principles and lessons learned in the course.

 

Become a part of it!

To make this course widely available throughout our state we need teachers, classroom assistants and support from business, government and educational institutions. If you wish to become involved -- or just want to know how you can take this course -- please complete the form below.

CBC Phone-In Radio - July 31, 2007

Looking at why small businesses fail on the Internet and how to avoid those pitfalls. Whether you are already have a web business and are looking for some advise on how branch out, or if you want to get your business on- line but don't know where to start.

Session 1 [Runs 22:34] mp3

Session 2 [Runs 21:30] mp3

Latest Citadel Press release     MBA Course Brochure    Youth Entrepreneurs Brochure

Core Course Content

web based tools provided    success stories   included tutorials

PRWeb Media Release

Richard's signature.

Richard Dowell
Visiting Professor of Information Technology
  Citadel School of Business Administration
SiteSell Education Certified Instructor
Business Bio 
843-849-6868

PS: Go to www.sc.youth-entrepreneurs.com to find out about the related proposed Youth Entrepreneurs project for South Carolina.

Can such a course make a difference for High School students? I'm certain it can. Several Christmases ago I sent my grandson, then in high school, a business website software subscription and told him I would help him. My purpose was to motivate him towards better grades and his own future. Today he is in the business school at Colorado University and plans to graduate by the end of this year. He was on the Dean's List last semester.

Here is what he wrote to me recently:

Grandpa,

. . . Hopefully something will come of all of the eBusiness knowledge that you have aided me with. I am still working on a website . . . it has been the most valuable learning experience I have ever had and the pivotal point in my transfer into the business field.

It is good to hear from you grandpa, I hope to see you soon.

Love,

Dustin

Each of Us Has the Power to Succeed Within

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